MGT 470 Marketing Research
The marketing research alternatives of reliance upon existing secondary data sources (publications, data bases) versus development of primary sources (surveys, observations, and experiments) is considered. Data analysis techniques including hypothesis testing, association testing, correlation and regression, discriminant, canonical, factor, and cluster analysis are presented. The course concludes with the traditional, contemporary, and emerging applications of marketing research.
Credits
3 credits
Distribution
Advanced (ADVD)Notes
Academic Level: 140-UG Level 4 Advanced
Modalities: In Person