MGT 470 Marketing Research

The marketing research alternatives of reliance upon existing secondary data sources (publications, data bases) versus development of primary sources (surveys, observations, and experiments) is considered. Data analysis techniques including hypothesis testing, association testing, correlation and regression, discriminant, canonical, factor, and cluster analysis are presented. The course concludes with the traditional, contemporary, and emerging applications of marketing research.

Credits

3 credits

Prerequisite

MGT 204 and MGT 370 and MATH 110

Distribution

Advanced (ADVD)

Notes

Academic Level: 140-UG Level 4 Advanced

Modalities: In Person