MGT 204 Principles of Marketing
Marketing is studied as the management process of identifying and satisfying individual and organizational product wants and needs. The traditional marketing problems of product planning, pricing, promotion and distribution are considered. Problems and cases are utilized to illustrate and reinforce basic concepts.
Credits
3 credits
Notes
Academic Level: 120-UG Level 2 Found/Intermed
Modalities: In Person | DE1 (100% Online)