MGT 372 Global Marketing

This course focuses on the role of international marketing in the global environment. Students will learn to analyze the wide range of issues that face enterprises as they develop and execute marketing strategies and tactics in markets outside their home country.

Credits

3 credits

Prerequisite

ECON 111 and ECON 112 and MGT 204

Distribution

Advanced (ADVD)

Notes

Academic Level: 140-UG Level 4 Advanced


Modalities: In Person