HRTM 431 Hospitality and Tourism Strategic Market Planning

Building on the marketing principles and concepts learned in Hospitality & Tourism Marketing, this course develops the analytical and critical thinking skills necessary for effective strategic marketing.

Credits

3 credits

Prerequisite

Any Level II (W2) Writing Course and ENGL 103 and HRTM 310 and HRTM 331 and MATH 110 and MGT 211

Distribution

Advanced (ADVD) | Level III Writing (W3) | Info. Literacy and Technology (I)

Notes

Academic Level: 140-UG Level 4 Advanced

Modalities: In Person