COMM 460 Rhetoric of Tourism

This course covers the role of rhetoric and persuasion in the diffusion of innovation. Using theories of diffusion of innovation and contagion, students will examine rhetorical strategies and communication channels and their influence on diffusion including adoption, rejection, discontinuance, and reinvention of innovations. Innovations covered include emerging industries, businesses, products, and ideas. 

Credits

3 credits

Prerequisite

COMM 111 and (COMM 250 or COMM 329 or COMM 350 or MGMT 200 or MGMT 204 or HRTM 101)

Distribution

Advanced (ADVD)

Notes

Academic Level: 140-UG Level 4 Advanced

Modalities: In Person | DE1 (100% Online)