CMST 460 Rhetoric of Tourism

This course covers the role of rhetoric and persuasion in the diffusion of innovation. Using theories of diffusion of innovation and contagion, students will examine rhetorical strategies and communication channels and their influence on diffusion including adoption, rejection, discontinuance, and reinvention of innovations. Innovations covered include emerging industries, businesses, products, and ideas. 

Credits

3 credits

Prerequisite

CMST 111 and (CMST 250 or CMST 329 or CMST 350 or MGT 200 or MGT 204 or HRTM 101)

Distribution

Advanced (ADVD)

Notes

Academic Level: 140-UG Level 4 Advanced

Modalities: In Person | DE1 (100% Online)