CMST 356 Public Relations Cases and Strategies
This course exposes students to the best practices for public relations campaigns as recognized by the professionals in the field of public relations and the Public Relations Society of America (PRSA). Using a strategic communications model, students will examine different public relations cases by applying criteria based on objectives, research and audience analysis, organizational values, and creative tactics.
Credits
3 credits
Distribution
Advanced (ADVD)Notes
Academic Level: 140-UG Level 4 Advanced
Modalities: In Person