MGT 375 Innovation & New Product Development

The primary focus in this course is the process of innovation and new product development. Topics include adoptions of innovation and technology, creativity and brainstorming, new product adoption models, and the market research necessary for progressively developing, introducing and continuous improvement of products.

Credits

3 credits

Prerequisite

MGT370 AND MGT250 OR MATH110 AND ECON111 AND ECON112

Distribution

Advanced

Notes

140-UG Level 4 Advanced