MGT 363 Entrepreneurship & New Venture Creation

This course presents a comprehensive overview of the concepts and practices of entrepreneurship/new venture creation. Topics include the characteristics of successful entrepreneurs, opportunity recognition and assessment, acquisition of human and financial resources, legal considerations, marketing strategies, intellectual property, and exit strategies. Instruction methods include lecture, case studies, guest entrepreneur speakers, and student team creation and defense of a comprehensive business plan for a new entrepreneurial venture.

Credits

3 credits

Prerequisite

MGT204 and MGT211

Distribution

Advanced

Notes

140-UG Level 4 Advanced