MGT 371 Advertising Management

A comprehensive survey of the principles of advertising is combined with advertising practices to introduce students to the functions that advertising performs in selling activities. Advertisers, advertising agencies, consumer behavior, and market research are analyzed in terms of their relationships to advertising media, market segmentation, and advertising strategies. While emphasis is placed on creative advertising and advertising testing, special types of advertising are also covered.

Credits

3 credits

Prerequisite

MGT201 AND MGT204

Distribution

Advanced

Notes

140-UG Level 4 Advanced