HRTM 431 Hospitality & Tourism Strategic Market Planning

Building on the marketing principles and concepts learned in Hospitality & Tourism Marketing, this course develops the analytical and critical thinking skills necessary for effective strategic marketing.

Credits

3 credits

Prerequisite

HRTM 310, HRTM 331, MGT 211, MATH 110, ENGL 103, Writing Level II Course

Distribution

Advanced (ADVD) | Information Literacy & Technology (I) | Level III Writing (W3)

Notes

140 - UG Level 4 Advanced