MGT 470 Marketing Research

The marketing research alternatives of reliance upon existing secondary data sources (publications, data bases) versus development of primary sources (surveys, observations, and experiments) is considered. Data analysis techniques including hypothesis testing, association testing, correlation and regression, discriminant, canonical, factor, and cluster analysis are presented. The course concludes with the traditional, contemporary, and emerging applications of marketing research.

Credits

3 credits

Prerequisite

MGT204 AND MGT370 AND MATH110

Distribution

Advanced

Notes

140-UG Level 4 Advanced