SMGT 409 Concepts of Sport Marketing

This course is designed to build on the basic understanding of mainstream marketing concepts and apply such concepts in the sport setting. Doing so entails both comparison and contrast of the mainstream marketing practices with sport marketing practices. Lectures and readings will examine the application of marketing principles to collegiate and professional sport, special events, international sport, broadcasting, and facility management. Sport marketing cases will require students to critically analyze business decisions.

Credits

3 credits

Prerequisite

SMGT 201 and MGT 204

Distribution

Advanced

Notes

140-UG level 4 advanced