CMST 357 History of Public Relations

This course critically examines the origins and history of public relations theory, principles and professional practice. Students will study the historical nature and role of public relations, the history and development of the field, and the societal forces affecting the profession and its practice. Course content includes the bases of the socio-political legitimacy and ethical justification of public relations in a free and democratic society.

Credits

3 credits

Prerequisite

CMST 126, CMST 250, CMST 255

Distribution

Advanced