CMST 455 Public Relations Campaigns

This course will provide a pedagogical simulation to develop a potential public relations campaign. Students will follow the professional and theoretical steps of research, planning, communication and evaluation in a public relations campaign process. Campaign topics will usually be selected from the national case study competition by the Public Relations Student Society of America (PRSSA).

Credits

3 credits

Prerequisite

CMST 126, CMST 250, ENGL 205 OR ENGL 215, CMST 255, ENGL 305, CMST 355 OR CMST 365

Distribution

Advanced

Notes

140-UG Level 4 Advanced