MGT 399 Dept Elective Upper Level

The primary focus in this course is the process of innovation and new product development. Topics include adoptions of innovation and technology, creativity and brainstorming, new product adoption models, and the market research necessary for progressively developing, introducing and continuous improvement of products. Prerequisites: EMGT 370; EMGT 250 or MATH 110; ECON 111, ECON 112.